Including Images in Web Pages

Note: The text below is an excerpt from A Beginner's Guide to HTML at NCSA.

Inline Images

Most Web browsers can display inline images (that is, images next to text) that are in X Bitmap (XBM), GIF, or JPEG format. Other image formats are being incorporated into Web browsers [e.g., the Portable Network Graphic (PNG) format]. Each image takes time to process and slows down the initial display of a document. Carefully select your images and the number of images in a document.

To include an inline image, enter:

    <IMG SRC=ImageName>

where ImageName is the URL of the image file.

The syntax for <IMG SRC> URLs is identical to that used in an anchor HREF. If the image file is a GIF file, then the filename part of ImageName must end with .gif. Filenames of X Bitmap images must end with .xbm; JPEG image files must end with .jpg or .jpeg; and Portable Network Graphic files must end with .png.

Image Size Attributes

You should include two other attributes on <IMG> tags to tell your browser the size of the images it is downloading with the text. The HEIGHT and WIDTH attributes let your browser set aside the appropriate space (in pixels) for the images as it downloads the rest of the file. (Get the pixel size from your image-processing software, such as Adobe Photoshop.)

For example, to include a self portrait image in a file along with the portrait's dimensions, enter:

    <IMG SRC=SelfPortrait.gif HEIGHT=100 WIDTH=65>

NOTE: Some browsers use the HEIGHT and WIDTH attributes to stretch or shrink an image to fit into the allotted space when the image does not exactly match the attribute numbers. Not all browser developers think stretching/shrinking is a good idea. So don't plan on your readers having access to this feature. Check your dimensions and use the correct ones.

Aligning Images

You have some flexibility when displaying images. You can have images separated from text and aligned to the left or right or centered. Or you can have an image aligned with text. Try several possibilities to see how your information looks best.

Aligning Text with an Image
By default the bottom of an image is aligned with the following text, as shown in this paragraph. You can align images to the top or center of a paragraph using the ALIGN= attributes TOP and CENTER.

This text is aligned with the top of the image (<IMG SRC = "BarHotlist.gif" ALIGN=TOP>). Notice how the browser aligns only one line and then jumps to the bottom of the image for the rest of the text.

And this text is centered on the image (<IMG SRC = "BarHotlist.gif" ALIGN=CENTER>). Again, only one line of text is centered; the rest is below the image.

Images without Text
To display an image without any associated text (e.g., your organization's logo), make it a separate paragraph. Use the paragraph ALIGN= attribute to center the image or adjust it to the right side of the window as shown below:

<IMG SRC = "BarHotlist.gif">
which results in:

The image is centered; this paragraph starts below it and left justified.

Alternate Text for Images

Some World Wide Web browsers--primarily those that run on VT100 terminals--cannot display images. Some users turn off image loading even if their software can display images (especially if they are using a modem or have a slow connection). HTML provides a mechanism to tell readers what they are missing on your pages.

The ALT attribute lets you specify text to be displayed instead of an image. For example:

    <IMG SRC="UpArrow.gif" ALT="Up">

where UpArrow.gif is the picture of an upward pointing arrow. With graphics-capable viewers that have image-loading turned on, you see the up arrow graphic. With a VT100 browser or if image-loading is turned off, the word Up is shown in your window.

You should try to include alternate text for each image you use in your document, which is a courtesy for your readers.

Background Graphics

Newer versions of Web browsers can load an image and use it as a background when displaying a page. Some people like background images and some don't. In general, if you want to include a background, make sure your text can be read easily when displayed on top of the image.

Background images can be a texture (linen finished paper, for example) or an image of an object (a logo possibly). You create the background image as you do any image.

However you only have to create a small piece of the image. Using a feature called tiling, a browser takes the image and repeats it across and down to fill your browser window. In sum you generate one image, and the browser replicates it enough times to fill your window. This action is automatic when you use the background tag shown below.

The tag to include a background image is included in the <BODY> statement as an attribute:

<BODY BACKGROUND="filename.gif">

Background Color

By default browsers display text in black on a gray background. However, you can change both elements if you want. Some HTML authors select a background color and coordinate it with a change in the color of the text.

Always preview changes like this to make sure your pages are readable. (For example, many people find red text on a black background difficult to read!)

You change the color of text, links, visited links, and active links using attributes of the <BODY> tag. For example, enter:

<BODY BGCOLOR="#000000" TEXT="#FFFFFF" LINK="#9690CC">
This creates a window with a black background (BGCOLOR), white text (TEXT), and silvery hyperlinks (LINK).

The six-digit number and letter combinations represent colors by giving their RGB (red, green, blue) value. The six digits are actually three two-digit numbers in sequence, representing the amount of red, green, or blue as a hexadecimal value in the range 00-FF. For example, 000000 is black (no color at all), FF0000 is bright red, and FFFFFF is white (fully saturated with all three colors). These number and letter combinations are cryptic. Fortunately online resources are available to help you track down the combinations that map to specific colors:

External Images, Sounds, and Animations

You may want to have an image open as a separate document when a user activates a link on either a word or a smaller, inline version of the image included in your document. This is called an external image, and it is useful if you do not wish to slow down the loading of the main document with large inline images.

To include a reference to an external image, enter:

    <A HREF="MyImage.gif">link anchor</A>
You can also use a smaller image as a link to a larger image. Enter:
     <A HREF="LargerImage.gif"><IMG SRC="SmallImage.gif"></A>
The reader sees the SmallImage.gif image and clicks on it to open the LargerImage.gif file.

Use the same syntax for links to external animations and sounds. The only difference is the file extension of the linked file. For example,

<A HREF="">link anchor</A>

specifies a link to a QuickTime movie. Some common file types and their extensions are:

File Type Extension
plain text .txt
HTML document .html
GIF image .gif
TIFF image .tiff
X Bitmap image .xbm
JPEG image .jpg or .jpeg
PostScript file .ps
AIFF sound file .aiff
AU sound file .au
WAV sound file .wav
QuickTime movie .mov
MPEG movie .mpeg or .mpg

Keep in mind your intended audience and their access to software. Most UNIX workstations, for instance, cannot view QuickTime movies.

Next: Communicating Mathematics with Hypertext
Up: Still Images
Prev: Manipulating Images

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Created: May 31 1996 --- Last modified: Sun Jun 2 20:32:01 1996