Presenting Mathematical Concepts on the World Wide Web
Think Big: Designing a Web Site

Understand Your Audience

Let's start out by reviewing some items that were already addressed in an earlier session. The entries in these lists will be the same as we've seen before, but we're now ready to ask some more questions with respect to each list.

  1. Who is our audience? As mentioned before, the people who might want to reach our departmental site include:

    How can we provide easy entry points and useful information for all of these people? What are the relative priorities for meeting the needs of each potential type of audience member?

    How do you balance the need to offer detailed descriptions for new or occasional visitors with the need to provide concise information for those who don't want to repeatedly slog through all the same detail?

  2. What information will these different people be seeking?

    How often will people visiting your site seek or need updated information? As new information is added, what happens to older information: does it stay linked in, go into an accessible archive, or go away completely?

  3. How can you assist your audience in finding the information you have made available?

    What proportion of hits will be from people who visit the site regularly, and will thus become familiar with its idiosyncracies? What proportion will be from those who visit only occasionally, and will thus be put off by idiosyncracies?

Workshop participants should feel free to post additional questions and issues to the course discussion. I'll select a few of the most appropriate ones and formally add them to this page for future workshops.


Next: Assist Your Audience
Back: Outline of This Session
Up: Think Big: Designing a Web Site


Presenting Mathematical Concepts on the World Wide Web. Copyright © 1997 by Carol Scheftic. All rights reserved. (This course is based on a workshop originally offered at The Geometry Center and adapted with permission.) Please send comments on this page, or requests for permission to re-use material from this page, to: scheftic@geom.umn.edu
Page established 1-Jun-97; last updated Sunday, 13-Jul-1997 19:37:43 CDT.